From inconsistent referrals to a waitlist
Kyra Yang, certified master hypnotherapist
Where she started
Kyra relied on referrals, and they came and went. She had no online presence and no predictable pipeline. Her LinkedIn profile had 39 followers.
What we did
Positioning. We worked out what she stands for and who needs to hear it.
Profile. We rebuilt her LinkedIn profile around that position.
Content for one buyer. We narrowed her content to her ideal buyer.
The cost of doing nothing. We tied the personal pain points her buyers feel to what they cost the business, so her audience could see the price of waiting.
What happened
- Three weeks in, at 200 followers, she signed her first client.
- In her first year she passed $1M in revenue.
- Over 24 months her profile grew from 39 to 15,000+ followers, with 50M impressions.
- All of it was organic. No paid ads and no cold outreach.
“I went from chasing clients to having a waitlist. The positioning work didn't just change my marketing. It changed the type of person who reaches out. Now I only talk to people who already see me as the expert.”